Although we have only touched upon the basics, modern telecommunication networks constitute a potential psychoactive influence upon both individuals and entire populations. They way in which these are directed is explored on this page.

In terms of operator strategy, there are two complimentary aspects to targeting. The first is purely physical and involves selective beaming of the transmitted signal upon an individual or sector of the population. The second is energetic, in the sense that the influence is tailored to impact upon a specific class of target. The following two examples will illustrate the difference and how they may be combined for greater effect.


Mass va individual Racial or behavioural traits. Location, concentration


Let’s say there is a pop song favoured by a dissident group. It is played on commercial radio at the exact time a mobile phone signal is broadcast that replicates the same musical structure. At random intervals, the latter changes to insert a behavioural conditioning agent for fear. This could be a digitised biological stress response, or a sound bite of snarling wolves.

For greater effect, these two modalities can be augmented with additional entrainment modalites. If the song is instead experienced as a television performance, the acclimatising phone signal can incorporate the screen’s refresh rate and varying light intensity. Psychological preconditioning through the mass media and education system is another tactic.

visual language,

give specific examples of multimodal and content types


mass vs individual